MUSERY

Project Snapshot

Role

Product Designer

Project timeline

Sep 2023 - Dec 2023

Tools used

Figma, Miro

Design Challenge Statement

1. Design a museum space that welcomes and encourages diversity

2. Make individuals feel included during a museum visit

3. Address barriers to understanding and familiarity

4. Explore digital tools to create an inclusive and engaging solution

01 Research Methods

We conducted interviews with seven individuals aged 21–38 from diverse cultural, geographic, and ethnic backgrounds to understand their experiences and perceptions of museums. The conversations explored themes of belonging, positive and negative experiences, and suggestions for improving museum inclusivity.

Our research, combining personal experiences and secondary sources, highlights several barriers to museum engagement, including infrequent exhibit updates, high costs, and feelings of exclusion due to knowledge gaps or cultural/language barriers. To address these, fostering a sense of belonging through interactive, engaging experiences, inclusive language, and visible efforts to promote racial healing is essential. Incorporating elements like calming green tones and creating welcoming environments can further help museums establish themselves as inclusive spaces that support mental well-being and cultural understanding.

02 Mapping

To understand user pain points and needs, we utilized synthesis maps, including Empathy Maps, Journey Maps, and Ecosystem Maps. These tools allowed us to delve into users' emotions, behaviors, and motivations, chart their interactions with museums over time, and identify external factors influencing their experiences.

Findings

THEMES

· Most individuals struggle to enjoy museums
· Detached or uninterested
· Desire for familiarity

PAIN POINTS

· Language barriers
· Individual preferences
· High costs

PATTERNS

· Empathy conjures similar experiences
· Everyone wants personal connection
· Diversity and difference is not welcomed

OPPORTUNITIES

· Improve interaction and connection
· Personalization to increase enjoyment
· Improve inclusivity of minorities

03 Framing

We use "How might we" statements to guide our problem-solving process by framing the challenges in a way that sparks creativity and innovation.

How might we use sensory stimulation (light, colors, sound) to create a welcoming and inclusive environment?

How might we address differences in culture and language to elicit feelings of belonging?

How might we create a sense of connection between guests and art?

How might we amplify diverse experiences and perspectives to create a sense of belonging?

Design Principle

Empower guests to show up as their authentic selves without fear of judgment
We prioritize design's impact on the community over the intentions of the designers
We work towards non-exploitative solutions that reconnect us to each other
Hold guests accountable for creating a safe and welcoming environment
Solution will not cause harm or traumatization to guests or the surrounding community

Brainstorming & Ideation

We came up with multiple ways to enhance the museum experience. For instance, visitors can rank their interests via a QR code or form, then explore personalized exhibits using VR headsets. Navigation is tailored to their language and preferences. Groups are formed by arrival time to foster connection, and an interactive globe at the entrance celebrates global diversity by showcasing visitors’ shared backgrounds.

Prototyping

04 Digital Solution

However, achieving this in physical spaces can be resource-intensive and limited in scope. This realization led to the idea of MUSERY, a digital solution that leverages the power of technology to break down these barriers. MUSERY reimagines the way people experience art, offering a virtual space where diversity is celebrated, and understanding is enriched, making art accessible to everyone, everywhere.

Key Features

Curated Virtual Museums

Each museum within MUSERY is carefully designed to feature thematic collections, whether by era, culture, or artistic movement, offering users an enriching exploration of art.

Interactive Storytelling

Alongside every piece, detailed descriptions and engaging stories provide users with the context needed to form deeper connections with the art.

Diverse Accessibility Options

MUSERY accommodates users with varying needs, offering features like customizable text sizes, audio guides, and translations in multiple languages, ensuring everyone can fully experience the content.

05 Insights & Takeaways

BRAINSTORMING

Having more team members resulted in more ideas and improved divergent brainstorming

DESIGN PRINCIPLES

Essential for creating a focused and inclusive solution that does no harm

INCLUSION

Design in a way that includes the largest number of people but no solution can be perfectly inclusive

EXPERIENCE

Interviewees have unique, often difficult experiences, making empathy a central component of interviewing

INTERVIEW SAMPLE

A larger sample could reveal more preferences and pain points allowing a more inclusive sample

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